Your website may be slow, difficult to use, or not even indexable by Google, and you’re losing customers by the day. Professional website optimization services in Bangladesh can help you with that. We, Fara IT Fusion Ltd, understand the needs of businesses in Dhaka and other parts of the country and we can help you make your website into a powerful asset of your organization, that’s fast, search friendly and conversion ready — not just another Google 2nd page where it’s ignored.
In this guide, we’ll discuss what website optimization is in general, why it’s important for Bangladeshi businesses in particular and how we tackle every project. At the end you’ll be sure of what you can expect if you work with us.
What is Website Optimization, and why Need your business?
Optimizing your website means making your website faster, better indexed on search engines, and more and more people will turn into customers. This includes several aspects that go together, including but not limited to, page speed, on page optimization (matching the content and structure to what people are looking for on the internet), mobile optimization, and conversion rate optimization (how easy it is for a visitor to take action such as calling you or filling out a form).
A website that is pretty but slow, doesn’t make sense for mobile, or is not designed for search engines, is a website that’s simply taking its share of business with silence. Some of the optimization efforts that will come as a result of this — and it’s one of the best bang-for-your-buck things you can do for your business when it comes to optimizing your online presence — will actually benefit your business without having to spend more money to get more visitors.
It’s important to appreciate that optimization is not just about building a site. A website can be nicely designed and still be poorly performed if the code is heavy, the images are not compressed or if the page structure is confusing for search engines. Optimization is therefore typically a continuous service, continually keeping a website performing well after it becomes live.
Here are some signs that your website is in need of optimization
You aren’t sure if your website actually requires this type of work? It’s typically clear when a dog has a problem by observing a few of the following signs:
Your website loads in over 3-4 seconds, particularly when accessed via mobile data.
You have a high bounce rate and visitors don’t click on any other pages.
You have keywords that are relevant to your business that rank on page two or three of Google.
You have a website that’s great on a desktop but looks small and awkward on a phone.You have a web site that works well on a desktop, yet is little on a telephone.
All you see are website visitors and zero calls, form fills, or sales.All you are seeing are website visitors and no calls, form fills, or sales.
Your website has not been technically tested, or updated, for more than 12 months.
If any of these sound familiar, then it’s likely that your website is costing you more than it’s worth.
Why Bangladeshi Businesses Need Professional Website Optimization
Slow Websites Lose Bangladeshi Customers Fast
Internet connection speeds and device types have wide variations, ranging from high-speed broadband in Dhaka offices to mobile Internet in other Districts. If your website does not have speed optimization, a significant proportion of your visitors will simply move on before the page loads. Each additional second of load time makes it more likely the visitor will click away to another company’s website.
Google Rewards websites that are well structured and fast
Page speed, mobile-friendly, and site structure are all factors used by search engines to rank sites. No matter how good the products or services behind the site are, a poorly optimized site will have difficulty ranking. Technical SEO and on page optimization go hand in hand to support Google to understand your site, and to bring the right visitors to you who are looking for what you provide.
Traffic that isn’t converted is Wasted Traffic
Once you have visitors, it takes another half to get them to take in what you offer. When pages are cluttered, calls-to-action are ambiguous, or forms are cumbersome to fill out on a mobile device, you’re wasting the money on the traffic. Conversion rate optimization takes care of that, by making it easy for visitors to take the next step.
Fara IT Fusion’s Website Optimization Services in Bangladesh
We provide full done-for-you Web Optimization services in Bangladesh, based on what really affects local businesses:
Website Speed & Performance Optimization
We investigate your site’s load time and rectify the slowdowns that occur due to heavy images, duplicate code and under-optimized hosting settings. This involves optimizing large images without compromising on visual quality, cleaning and minimizing HTML, CSS, and JavaScript files, and examining traffic and its effect on your hosting environment. We want all visitors to enjoy a quick and seamless experience, on their office broadband connection in Dhaka as well as their mobile data connection anywhere in the country.
On-Page & Technical SEO Optimization
We analyse and optimise your website’s structure, headings, internal links and content to ensure both users and search engines can easily understand your site. This covers title tags and meta descriptions, clear headings and organization, fixing broken links, and indexing your pages. It’s central to our digital marketing services and frequently the most significant factor that can boost organic rankings.
Mobile Website Optimization
Most searches are performed on the mobile device in Bangladesh, thus we ensure that your website may be optimized for mobile and tablet devices – it will load quickly, be easy to tap, easy to read, and not require frustrating zoom and scroll to view. We check the navigation menu, buttons and forms, especially on mobile screens as a desktop-first approach can end up being broken on smaller screens.
Your conversion rate optimization (CRO):
We study your visitors’ actual traffic and make changes to your site’s layout, messaging and calls-to-action to optimize more traffic to real leads and customers. This could involve streamlining a contact form, moving your phone number or your call-to-action, or tweaking a bogged down headline. The changes here can often yield a significant increase in enquiries for just one additional taka in advertising.
Ongoing Monitoring & Reporting
Optimization is not a “one off” solution. As new content, plugins or images are added to the site over time, websites slow down once again. As a digital marketing and reporting & analytics provider, our tracking software continually scrutinizes your site and delivers clear, easy-to-digest reports, not jargon-filled spreadsheets, for you to keep abreast of what is performing well.
Our Website Optimization Process:
You can always track your website’s activity and our process is simple and transparent.
Step 1 — Website Audit
We first conduct a deep website audit of your existing site – speed, structure, mobile optimization and SEO status – to fully understand where your opportunities are. This alone can identify many quick victories that make a significant impact before any great work has been started.
Step 2 — Strategy & Planning
Using the audit, we create a concise optimization plan specific to your business goals, and specific to your industry, whether it be an e-commerce store, corporate site or a services-based enterprise. Changes that will make the most impact come first, thus providing early results.
Step 3 — Implementation
Our developers and SEO experts implement the fixes, which range from optimizing code and images to optimizing content and structure, with care, so nothing on your live site breaks in the process. We do everything we can to avoid downtime, so that your business doesn’t lose your visitors during the process.
Step 4 — Testing & Launch
All changes are tested on different devices and browsers for a smooth and reliable experience for your visitors, before going live. Post-launch performance testing is also done to ensure that the performance enhancement is really reflected in the results, not just the theory.
Step 5 — Ongoing Support
We don’t get lost after we launch. Like we do for all of our websites, we are monitoring your website’s performance and give it ongoing support so that it consistently performs well as your business expands and your content evolves.
Why Fara IT Fusion Ltd is the best for Web Optimization in Bangladesh?
Fara IT Fusion Ltd. is a company that has been working in the IT industry for over 6 years assisting companies in developing and enhancing their online presence in Bangladesh. We have built websites, software and digital marketing for 90+ corporate clients, 1200+ individual clients and 700+ projects for them.
Our website optimization efforts are not isolated, however, because we have the expertise in web development as well as SEO and Digital Marketing, we can ensure that your website looks the best, performs the best and ranks the best. We are well qualified to diagnose and successfully fix issues at the coding level as opposed to simply doing surface-level tweaks.
We operate from Shah Ali Plaza, Suite-1205, Level-11, Mirpur-10, Dhaka-1216 where our local team understands the Bangladeshi market, works during your working hours and can meet face-to-face if necessary. A brief overview of what makes us special:
Established in Bangladesh with 6+ years of experience in providing services to businesses.
700+ finished projects and 1200+ happy clients
55+ in-house development, design and marketing professionals
90+ corporate clients that rely on us for digital work.
A team that is local to Dhaka with an intimate understanding of your market.
Website Optimization Services FAQ in Bangladesh
What are the components of the website optimization?
Optimization of websites includes aspects such as speed and performance optimization, on page optimization, technical optimization, mobile optimization and conversion rate optimization. At Fara IT Fusion, we evaluate all of these as one, since even the fastest website in the world will not be able to achieve its full potential if it is not optimised for search engines.
What is the website optimization time?
The time required for most website optimization project is two to four weeks in length depending on the size of your website, and the number of problems that are identified during the first audit. Of course, a large business ecommerce site with dozens of pages will take longer than a small business site with just a few pages.
Will optimizing help me get higher in the rankings on Google?
Yes, in most cases. In fact, page speed, mobile friendliness, and site structure are all important for the ranking of websites and as they improve, they also tend to rank higher with the search engines over time. However, the work of SEO is a process that takes time and continuous optimizations generate better and more sustainable results than a single optimization action.
Optimize WordPress and custom built sites?
Yes, we also support WordPress sites, custom developed websites and ecommerce platforms. We also develop websites, so we’re at ease with working in virtually any existing codebase or content management system that your business is utilizing.
What is the price of website optimization in Bangladesh?
The pricing will vary according to the size of your website, its current condition, and the amount of work that is required to complete. Every project begins with an audit to provide you with a clear, accurate quote for pricing, not a ‘one size fits all’ quote. The fact is that a small business website with a few pages will certainly be less expensive to optimize than a large ecommerce website with hundreds of product pages.
If my site is already fast, is there a need for optimization?
If your website is not optimized in one or more of these areas – SEO structure, mobile experience, conversion – then even a quality website can benefit from optimization. It’s not just about speed, a site could load fast and not rank on Google or convert visitors to customers, so it’s important to take a look at all three.
Get Your Website Optimized Today
Every day your poorly optimized site sits, you’re losing your customers. Fara IT Fusion Ltd. provides the complete website optimization service in Bangladesh with the local team having a knowledge of both technology and local market.
Please give us a call today on 01703235615 or submit a request form on our website at faraitltd.com for a complimentary website audit! Let’s discover the exact locations where you are losing visitors to your website — and address them!
